Sippin’ Sunday: When Something Looks Eerily Like Your Product…
You know that moment when you’re scrolling through social media or walking through a market and suddenly you stop. Wait a minute. That looks…familiar. 👀😂 Well, I had that moment recently. Twice. At another market, I saw someone selling Blind Dates with a Book. No big deal—lots of people sell them. But the card they were using to describe the book looked very similar to the cards I created for mine. Then I came across another shop online with merchandise curated and presented in a way that also felt awfully familiar. And I’m not going to pretend my first reaction was: What a wonderful compliment! 😂 There was a little frustration. Because when you run a creative business, you know how much time goes into the things customers never see. You experiment. You change packaging. You move things around. You create something, decide you hate it, and start over. You listen to customers. You figure out what works at markets. You tweak the little details until something finally feel...