Sippin’ Sunday: Social Media When You’re a Small Business of One
Running a small business means wearing approximately 47 hats. 😜 You’re making the products, buying supplies, answering messages, packing orders, doing markets, updating listings—and somewhere in there, apparently, you’re also supposed to be a social media manager. 😂 I’m definitely not a social media expert, but I’ve learned a few things about using it for Rise Up Designs without letting it take over my life. Show up consistently, not constantly. You don’t need to post three times a day. I’d rather post something that actually shows what I’m making, where I’ll be, or what customers can order than post just because I think I’m supposed to. Show the real business. Some of my best content is simply what’s happening: setting up for a market, a new Blind Date with a Book, a custom order, something I’m working on, or even something I learned when things didn’t go exactly as planned. People like seeing the person and process behind a small business. Make your content useful. Not ever...