☕️ Sometimes the Best Thing You Can Do Is Wait
As small business owners, we’re always hearing the same advice: “Launch it.” “Done is better than perfect.” “Don’t wait.” And while I think there’s truth in that… I also think there’s another side. This week reminded me that sometimes a product simply isn’t ready yet. I’ve sold my Blind Date with a Book collections at markets for a while, but I kept holding off on listing them on Etsy. Not because I was afraid. Not because I didn’t believe in them. But because something kept telling me they still needed a little more. Over the last several months, I’ve listened to customers, changed the packaging, added accessories, improved the clue cards, created different themes, and slowly built the experience I wanted people to have. This week I finally listed them online. And they started selling. Looking back, I don’t regret waiting. Sometimes waiting isn’t procrastination. Sometimes it’s preparation. This week was also exciting for another reason. I introduced Charmed by Gra...